To drive awareness of French’s Ketchup during peak grilling season, North developed a creative, upbeat idea to link the brand with the start of a hot and flavourful Canadian summer: cool off with a ketchup-flavoured ice pop.
In Vancouver, Toronto and Leamington, Ont., North opened pop-up stands to give out free limited-edition French’s Ketchup-flavoured ice pops made in partnership with local artisan business Happy Pops.
Plus, for every ice pop given away, two meals were donated to Food Banks Canada.
The launch generated unprecedented social chatter and news coverage. Though the campaign only activated in three Canadian cities for one week, the concept sparked international conversation and garnered major coverage in the U.S., UK, Asia and Europe, exceeding our KPI of 50 million by 83 per cent.
