A communications veteran, Sarah has extensive experience supporting leading Canadian brands in retail, technology and financial services. Sarah leads North’s operations across Canada in addition to managing corporate strategy and storytelling, stakeholder relations and team execution for core national accounts. She has developed a number of award-winning communications campaigns, including the Canadian Tire “ice truck,” which was shortlisted for a Cannes Lion. A graduate of Queen’s University, Sarah lives in Toronto with her husband and two children.